Acorn Strategy

JOB TITLE: Associate Director, Destination Marketing

 

CLIENT BASED: Abu Dhabi (secondment role)

 

PURPOSE OF THE ROLE 

The Associate Director will lead on the brand development and marketing of a popular destination in Abu Dhabi central to the cultural heritage of the UAE.

The ideal candidate will be available immediately for a six-month secondment contract.

 

KEY RESPONSIBILITIES  

• Development of Destination marketing strategy with launch and first year operational plan of delivery to drive awareness and consideration.
• Development of brand destination strategy in coordination with brand agency
  • Development of brand guidelines
• Creative campaign concept development in coordination with a creative agency
• Creative Campaign content development and production through managing production agency and the tending process.
• Campaign launch event and roll our strategy and plan
• Oversee the development of destination PR strategy and messaging in coordination with PR agency and in house content editors
• Media buying plan management in coordination with Media planning team
• Oversee media strategy development and roll out – working with in house social media team
• Managing Destination stakeholders and driving alignment
• Managing marketing budget
• Developing weekly and monthly executive reporting
• Lead and manage RFP process of procuring services and agencies for various workstream
  

 

WHAT YOU NEED TO APPLY FOR THIS ROLE: 

• BA/BS, MBA or advanced degree in marketing and communications
• Be a resourceful, proactive, innovative thinker.
• Able to build a collaborative relationship with all internal team members, media outlets, third party stakeholders and clients.
• Solid project management skills with an ability to simultaneously deliver on multiple tasks, projects in a cross-functional environment, whilst keeping focus on timelines and
• Solid working experience in advertising, copywriting, content creation, press releases and brand marketing experience, proofreading and editing;
• Effective communication and organisational skills; 

 

WHAT YOU WILL GET IN RETURN: 

• Access to the Employee Assistance Program  
• Employee Recognition Program  
• Internal training opportunities to advance career development 

 

ABOUT ACORN STRATEGY 

Voted Large Agency of the Year 2021 and winner of multiple international awards, Acorn Strategy is a full-service communications consultancy with offices in Dubai, Abu Dhabi, Melbourne, Perth, and London, and an ever-expanding client roster. We are an integrated marketing, public relations, and digital consultancy that delivers sharp, agile, and creative strategies to help grow our clients’ business. 

 

OUR CULTURE 

We understand that our success depends on recruiting and retaining the highest quality individuals. We have created an environment for people to grow and learn through a culture that empowers creativity, innovation, and professionalism. The core values we live by are collaboration, agility, bravery, curiosity, and growth. 

 

OUR PEOPLE 

Over the years we have come to realise that although each of our team members are unique, we each share a series of personal traits that have successfully linked us culturally as a team and as an agency at large. ​ 

 

ACORN STRATEGY is an Equal Opportunity Employer. We are dedicated to creating and building a respectful and empowering environment. We aim to create an inclusive workplace that supports our diversity and increases our potential to produce work that better represents and resonates with the world around us.